President’s Speaker Series: Larry Weber, Chairman and Founder of Racepoint Global - New England College
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President’s Speaker Series: Larry Weber, Chairman and Founder of Racepoint Global

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Date/Time
Date(s) - 09/21
6:00 pm - 7:30 pm

Location
Simon Center Great Room

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Larry Weber, Chairman and Founder of Racepoint Global

Larry Weber, Chairman and Founder of Racepoint Global

President’s Speaker Series: Larry Weber, Chairman and Founder of Racepoint Global

President Michele D. Perkins invites you to this President’s Speaker Series event.

Thursday, September 21 at 6PM
Simon Center Great Room

Larry Weber, Chairman and Founder of Racepoint Global

A globally known expert on public relations and marketing services, Larry has founded multiple successful public relations and interactive marketing companies. He has authored five books on marketing, and founded The Weber Group, which was recognized as the world’s largest public relations firm in the ’90s.

Larry is recognized as a leading thinker on how software, the Internet, and digital technology have created shifts in the way marketing works. These shifts have led to entirely new levels of customer engagement. Larry focuses on how the marriage of technology and marketing has created a powerful platform for marketing through different channels, including those paid, earned, and owned. He is a guest lecturer at the Tuck School of Business, and graduate business school of Dartmouth College.

Larry works with many companies of different sizes, from new, emerging companies to those who have a multi-national presence. He helps them use marketing strategies to create powerhouse brands. Companies that Larry has worked with include Coca-Cola, General Motors, John Deere, Microsoft, Verizon Wireless, the Pittsburgh Steelers, and AT & T.

There is no cost to attend.