New England College Launches MBA Program in Digital and Social Media
New England College will launch a new MBA program in Digital and Social Media in March.
The online, 40-credit program is
directed at practicing professionals and is designed to provide the
technical skills to assess a variety of digital assets, and the
leadership skills to implement them effectively into a successful
business plan.
The MBA in Digital and Social Media addresses a
growing knowledge gap created by the meteoric rise of social networking,
online communities, and digital assets made possible by Web 2.0. While
many individuals and companies have embraced the opportunities
associated with global connectivity and interactivity, many more are
still learning to navigate the unfamiliar and constantly evolving
landscape. Today, most experts would agree that the traditional business
plan is incomplete without incorporating the power of digital and
social media.
“New England College’s MBA program was created
specifically to close that knowledge gap,” notes Diane Raymond, Dean of
Admission at New England College. “Students in the program can expect to
gain proficiency in working with digital assets, and the ability to
apply practical solutions that will provide their businesses with a
competitive advantage.”
Given the wide range of industries that
are successfully incorporating digital and social media into their
marketing mix, Raymond feels the program will appeal to a diverse group
of students. “Practitioners who aspire to leadership positions in
marketing, communication, and public relations in any field will benefit
from the advanced knowledge that this program offers,” she noted.
According
to Raymond, the global focus of the new MBA program incorporates an
international pool of industry experts. “We are working with some of the
leading edge practitioners in digital and social media in the world.
Their experience in the field brings an added dimension to the learning
opportunities that our students will have.”
For more information
on the MBA in Digital and Social Media, contact the Office of Graduate
Admissions at New England College at 603-428-2252 or visit their website
at http://www.nec.edu/new-media.
