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Sport and Recreation Management

Bachelor of Arts in Sport and Recreation Management 

This major prepares students for careers in managing organizations in the sport, recreation, and leisure industries. The blending of business and kinesiology courses is designed to enable students to work in a broad array of management positions with career flexibility.

Requirements to Major in Sport and Recreation Management

A. Sport and Recreation Management Core Courses

  • AC/BU 2220 – Management Accounting
  • BU 2510 – Principles of Marketing
  • KI 2010 – First Aid/CPR/AED (1cr)
  • SM/KI 1510 – Introduction to Sport and Recreation Management
  • SM/KI 2750 – Organization and Administration of Sport and Recreation
  • SM/KI 3120 – Sport in the Global Society
  • SM/BU 3540 – Sports Marketing
  • SM/BU 3710 – Recreation Facilities Management
  • SM 3720 – Event Management (2cr)
  • SM 3730 – Sports Finance
  • SM/KI 4710 – Legal Issues in Sport and Recreation
  • SM 4950 – Senior Seminar in Sport and Recreation Management

Choose one of the following:

  • SM 4910 – Internship in SRM (Variable credit)
  • SM 4920 – Practicum in Sport and Recreation Management (Variable credit)

B. Electives

In consultation with your advisor, choose 2 of the following courses (8 credits):

  • KI 2150 – Fitness/Nutrition for Wellness
  • KI 3190 – Adaptive Physical Activity
  • KI 3720 – Coaching Education Seminar
  • SM/KI 2130 (PS 2230) – Psychology of Sport and Movement
  • SM 3550 – Sport and Adventure Tourism
  • SM/KI/OL 3610 – Theory of Outdoor Leadership
  • SM/BU 3760 – Non-Profit Management
  • SM 3990 – Topics in Sport & Recreation Management (may be repeated)

C. Electives and Institutional Requirements 

Requirements to Minor in Sport and Recreation Management

  • SM 1510 – Introduction to Sport and Recreation Management
  • SM 2750 – Organization and Administration of Sport

In conjunction with a faculty member from the sport and recreation management program, select at least 20 credits from the following list of courses. See suggested course groupings below.

  • AC/BU 2220 – Management Accounting
  • BU 2510 – Principles of Marketing
  • KI 2010 – First Aid/CPR/AED (1cr)
  • KI 2150 – Fitness/Nutrition for Wellness
  • KI 3190 – Adaptive Physical Activity
  • KI 3720 – Coaching Education Seminar
  • KI/SM2310/PS 2230 – Psychology of Sport and Movement
  • KI/OL/SM 3610 – Theory of Outdoor Leadership
  • SM 3120 – Sport in the Global Society
  • SM 3540 – Sports Marketing
  • SM 3550 – Sport and Adventure Tourism
  • SM 3710 – Recreation Facilities Management
  • SM 3720 – Event Management (2cr)
  • SM 3730 – Sports Finance
  • SM 3760 – Non-Profit Management
  • SM 3990 – Topics in Sport
  • SM 4710 – Legal Issues in Sport and Recreation
  • SM 4910 – Internship in Sport and Recreation Management (Variable credit)
  • SM 4920 – Practicum in Sport and Recreation Management (Variable credit)

Recommended Course Groupings: 

Emphasis on Sport Marketing

  • AC/BU 2220 – Management Accounting
  • BU 2510 – Principles of Marketing
  • SM 3540 – Sports Marketing
  • SM 3550 – Sport and Adventure Tourism
  • SM 3720 – Event Management (2cr)
  • One additional course from the approved list 

Emphasis on Coaching

  • KI 2150 – Fitness/Nutrition for Wellness
  • KI 3720 – Coaching Education Seminar
  • SM/KI2130/PS 2230 – Psychology of Sport and Movement
  • SM 4710 – Legal Issues in Sport and Recreation
  • One additional course from the approved list 

Emphasis on Facility Management

  • BU 2220 – Management Accounting
  • BU 2510 – Principles of Marketing
  • SM 3710 – Recreation Facilities Management
  • SM 4710 – Legal Issues in Sport and Recreation
  • One additional course from the approved list 

Course Descriptions

**All undergraduate courses are 4 credits unless otherwise noted.

SM 1510 (KI 1510) Introduction to Sport and Recreation Management

This introductory-level course is designed as an overview of the theoretical disciplines and professions in sports and recreation management. It is recommended that students majoring in Sports and Recreation Management take this course during their first year. This course will orient students with the opportunities in management, administration, supervision, and leadership in private, public, commercial, and other settings in sports, recreation, and leisure industries.

SM 2130 (KI 2130/ PS 2230) Psychology of Sport and Movement

This course involves knowledge and training of psychological skills to enhance sport performance and physical movement activity. General content areas examined include motivation, confidence, arousal, attention, personality, anxiety, coping, social influences, and psychobiological aspects as they affect participants in competitive and recreational sports, as well as fitness, exercise and wellness activities.

SM 2750 (KI 2750) Organization and Administration of Sport and Recreation

Designed to provide the student with an overview of theoretical and practical components of administration in various sport and athletic venues. Utilizing case studies, guest speakers, and current research, the student will analyze organizations including interscholastic and intercollegiate programs, conferences, and other sport organizations. Prerequisite: SM 1510 or KI 1110.

SM 3120 (KI 3120) Sport in the Global Society 

This course explores the ways in which sport both reflects and shapes culture around the world. It examines the extent to which sport reinforces and/or resists dominant values in cultures around the world.  We will briefly examine the history of modern sport, as well as social theories used to analyze sport. We will explore the connections and controversies surrounding youth, high school, intercollegiate, professional, and international sports, violence, politics, gender, race, religion, and media relations in sport and society. The overall goal of this course is to assist students in a cultural and social context, and to illustrate how sport and society both influence and challenge the human conditions. Prerequisite: junior status.

SM 3540 (BU 3540) Sports Marketing

This course will examine the role of marketing in sports and recreation. We will focus on the structure of the sports industry and tactical use of a sport’s marketing mix. We will examine this industry from a range of perspectives: large multi-sport corporations to small recreation programs. We will also discuss the different needs of for profit and not for profit entities. Additionally, the course will focus on event marketing: the planning, budgeting, and implementation of events. Prerequisite: BU 2510.

SM 3550 Sport and Adventure Tourism

This course introduces the student to one segment of sport and recreation that accounts for more than a billion dollars annually in the sports industry. In particular, this course is designed for sport/recreation majors, business majors, or kinesiology majors interested in exploring this exciting industry segment. Various areas within sport tourism will be analyzed including economics, society and culture, marketing, sport competition, event management, risk management and liability, and ecotourism and the environment, as well as a historical review of sport tourism. Prerequisite: SM/KI 1510, sophomore status, or permission of instructor.    

SM 3610 (KI/OL 3610) Theory of Outdoor Leadership

This class examines the theoretical basis of experiential education and its educational, psychological, and historical underpinnings. Emphasis is given to the development of each student’s philosophy of leadership and education; the philosophies of major outdoor programs and influential leaders in the field are discussed. Successful completion of this class prepares a student to design and lead experiential educational activities. Prerequisite: sophomore status. 

SM 3710 (BU 3710) Recreation Facilities Management

This course is designed to prepare students to plan and manage sport and recreation facilities. We will study and discuss client needs and the theories involved in planning, constructing, and managing facilities. Consideration is given to the Americans with Disabilities Act (ADA) guidelines. Using a traditional lecture and discussion classroom approach, as well as analysis of case studies, students should have a foundation and knowledge in the planning and management of facilities. Several field trips to both commercial and educational recreation facilities occur throughout the semester. The course will culminate with group projects presented to the class, which will reflect a foundation and expanse of knowledge in this field. Prerequisites: BU 2220, BU 2510, and SM 1510 or BU 1110. 

SM 3720 Event Management 

Event Management is a form of marketing promotion activity where the organization and its brand are linked to a themed activity that the target audience experiences. Students will review contemporary practices in the industry as well as the history of marketing events. Event types for study will include sporting events, concerts, trade shows, conventions, festivals, and exhibits. They will be reviewed from the initial idea, to the development of a plan, to the execution and evaluation of the activity. In addition, fund raising for event activities and events specifically designed for fund raising activities will be discussed. Prerequisite: BU 2510. (2cr)

SM 3730 Sports Finance

An analysis of financial concepts and theories and their application in the professional, intercollegiate, and commercial sport industries. Topics include revenues and expenses of professional, intercollegiate, not for profit community and for profit sport industries. The course will examine the drivers of these revenues and expenses, budgeting methods, economic impact, fundraising, ownership in sport and public and private funding for nonprofit sport programs. Prerequisite: BU 2220.

SM 3760 (BU 3760) Non-Profit Management

Non -Profit Organizations deliver much of our recreational activities, programs and opportunities. These organizations have their own management challenges. This course will focus on issues specific to non-profits, including board relations, managing volunteers, fundraising, and the rules governing non-profit status. Prerequisite: sophomore status.

SM 3990 Topics in Sport and Recreation Management

A changing selection of courses designed to offer a variety of enrichment studies in Sport and Recreation Management. The course may be repeated for credit for different topics. Variable credit depending on topic.

SM 4710 (KI 4710) Legal Issues in Sport and Recreation 

This class will familiarize students with basic legal concepts and relevant legal issues pertaining to athletics, sports, physical education, and recreation activities. We will focus on negligence within activity itself and with equipment, facilities, supervision, and employees, with the ultimate objective of minimizing and managing legal risks within the industry. Additionally, diverse legal issues will be covered such as contracts, standards of practice, arbitration, emergency care, and product liability. Prerequisite: junior status. 

SM 4810 Directed Study in Sport and Recreation Management

Course of study to be arranged between faculty and student in the field of Sport and Recreation Management. Contract required. May be repeated for credit. Variable credit.

SM 4830 Independent Study in Sport and Recreation Management 

Advanced, independent study of a specific topic arranged with a faculty member. Contract required.

Variable credit (1-4).

SM 4910 Internship

Minimum GPA of 2.5 or above and at least 60 credits earned. Contract required. Variable credit (1-16).

SM 4920 Practicum in Sport and Recreation Management

The practicum is designed to provide the student with an experiential learning experience in an area within sport/recreation management based on interest and availability. The practicum can be completed either on- or off- campus. Each sport and recreation major is strongly advised to consult with an advisor to select a placement that best matches student skills, interests, and career goals. Prerequisite: junior status or permission of instructor. Variable credit (1-4).

SM 4950 Senior Seminar in Sport and Recreation Management

This course serves as a capstone course for the major. Students will bring all previous coursework together in preparation for a career in the profession. Issues in professional practice will be covered through a variety of assignments: essays and discussion, research paper and presentation, a group project and presentation, and a daily review of “current events” topics pertinent to the industry. Additionally, the seminar will engage students in the various job search techniques; all students will write a resume, list of references, and several letters of application. Students will locate job sources, develop interview skills, and practice professional presentation. Prerequisites: Senior status, SM 2750, SM 3540, SM 3730.