Digital Marketing | MBA
Master of Business Administration: Digital Marketing powered by Startup Institute
In order to provide students with a transformative learning experience that disrupts the market, New England College and Startup Institute have partnered to offer an innovative program — our new MBA in Digital Marketing.
Powered by Startup Institute, this partnership provides you a unique opportunity to acquire key digital marketing skills in a fast-paced, immersive, and proven bootcamp environment. Based on the learning experiences and success of over 1,500 Startup Institute alumni, as well as years spent as the #1 rated bootcamp in the United States, you will learn Foundations of Digital Marketing, Branding using Social Media, and Digital Marketing Immersion to become a marketing leader in this high growth market.
This Digital Marketing program is built on industry expertise and builds the “startup mindset” as well as culture skills required to succeed in the leadership roles of today and tomorrow. From practitioner-instructors with significant industry experience to real-world projects requiring collaboration with different companies, our program is grounded in the practical experience that differentiates this transformational program.
In addition to practical knowledge, this degree is built on a foundation of classes specific to our core MBA program. As an accredited, recognized leader in providing flexible, high-quality, learning opportunities you will benefit from this innovative integration of liberal arts and skills-based, experiential learning.
As a graduate, you will inspire action through data-fueled business decisions and impact today’s high-growth companies, from early-stage startups to multi-million dollar corporations.
MBA Core Curriculum (28 credits)
- Organizational Leadership and Change
- Managerial Accounting
- Finance for Leaders
- Economics for Leaders
- Strategic Marketing
- Strategic Planning and Policy
- Capstone Project
Digital Marketing Concentration — Powered by Startup Institute Curriculum (12 credits)
- Foundations of Digital Marketing (Bootcamp I)
- Branding Using Social Media (Bootcamp II)
- Marketing Immersion (Bootcamp III)
Please contact Andrea Thomas for a list of courses and their descriptions.
Stephanie Kelliher, Director of School of Graduate and Professional Studies Enrollment