MBA in Digital Marketing
Modern marketing moves at the speed of digital.
It uses search engine optimization (SEO), content marketing, social media, email marketing, and more to reach and engage with audiences. In short, digital marketing efficiently and effectively takes your message to your targeted audiences where they spend time: the digital spaces of the modern world.
And effective targeting is more important than ever.
- Tens of thousands of search queries happen every second on Google alone
- Most search result clicks come from the first five listings
- More and more internet searches happen on mobile devices
- Consumers increasingly use social media to find new brands
The fast-paced world of digital marketing continues to evolve as consumers’ digital usage increases and changes, so how do you keep up with current trends and look ahead to the next ones? A Master of Business Administration in Digital Marketing from New England College will prepare you for the marketing leadership roles of today and tomorrow.
The MBA in Digital Marketing combines practitioner-instructors with significant industry experience and real-world projects that foster collaboration with different companies. This combination develops the startup mindset necessary to succeed in modern marketing. The digital marketing concentration, offered in partnership with Startup Institute, builds upon the core MBA program. NEC’s MBA in Digital Marketing focuses on practical experience, and that focus sets this program apart.
MBA Core Program (28 credits)
- Organizational Leadership and Change
- Managerial Accounting
- Finance for Leaders
- Economics for Leaders
- Strategic Marketing
- Strategic Planning and Policy
- Capstone Project
Digital Marketing Concentration (12 credits)
- Foundations of Digital Marketing (Bootcamp I)
- Branding Using Social Media (Bootcamp II)
- Marketing Immersion (Bootcamp III)
With an MBA in Digital Marketing from NEC, you will gain the tools to achieve growth by optimizing your digital marketing strategy, maximizing your brand’s reach, and leveraging data.
Why choose NEC for your MBA in Digital Marketing?
- Affordable: Highly affordable with special discounts for active-duty military, veterans, and their families
- Convenient: Core courses offered online or on campus, concentration offered online, rolling starts throughout the year
- Efficient: Complete your degree in as little as 20 months