Business Administration—Marketing Concentration, BA

Go beyond the marketing core and explore areas like marketing management, advertising and promotion, and market research in more depth.

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Overview

The marketing concentration prepares students for careers in advertising, sales, marketing management and marketing research. This concentration focuses on developing strategies to meet the needs and wants of consumers.

Accreditation

ACBSP accreditation logo

In addition to institutional accreditation by the New England Commission of Higher Education (NECHE), NEC is also accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for the following business programs:

BA in Business Administration, online and on campus, all concentrations
MBA, all concentrations, English and Spanish
MBA Executive program, all concentrations

Dr. Carrie Colbert Wins ACBSP Teaching Excellence Award

Professor Carrie Colbert Dr. Carrie Colbert, Associate Professor of Business Administration at New England College, has been selected as a regional recipient of the 2024 ACBSP Teaching Excellence Award. Each year, the Accreditation Council for Business Schools and Programs (ACBSP) celebrates excellence in teaching by recognizing faculty members who go above and beyond in their dedication to students.

“I am humbled and honored to be recognized for the work I do for my students,” Colbert stated. “My number one priority has always been my students and making sure they have everything they need to successfully achieve their professional and personal goals.”

NEC Ranked Top College in New Hampshire

New England College in New Hampshire has earned recognition as a leading college in the state, as acknowledged by Intelligent.com, a credible source for evaluating higher education programs.

NEC Ranked Leading College in New Hampshire

New England College in New Hampshire has earned recognition as a leading college in NH, as acknowledged by EduRank, a credible source for evaluating higher education programs.

NEC Ranked Top College in New Hampshire

New England College in New Hampshire has earned recognition as one of the best colleges in New Hampshire, as acknowledged by Academic Influence, a credible source for evaluating higher education programs.

Program Data and Learning Outcomes

Below is information on student enrollment, yearly graduates, and the share that students in business programs make as a percentage of all NEC undergraduate students. The data shown is from the fiscal/academic year ending in June 2021. The data for each program includes all students in the below-referenced program, including those enrolled in a concentration.

Program	Enrollment	Share of Programs	Graduates	Graduates as a % of Enrollment
BA Residential	201	10.6%	39	19%
BA Online	88	4.6%	18	21%

Method of calculation:

Enrollments – includes any student who was enrolled in the program at any time during the fiscal/academic year 2021. Students who were enrolled in multiple semesters are only counted once.
Share of Programs – includes any student who was enrolled in the program at any time in the year 2021 taken as a percentage of all students enrolled in any NEC degree program at any time during the fiscal/academic year 2021. Students who were enrolled in multiple semesters are only counted once.
Graduates – included any student who graduated from one of the referred programs at any time during the fiscal/academic year 2021.
Graduates as a percentage of enrollment – the percent of graduating students as a percent of the total number of enrolled students during the fiscal/academic year 2021. Note that if all students who entered the four-year program stayed at NEC and graduated on time, this percent would be 25% as graduating seniors would make up a quarter of all the students enrolled in the program. A number less than 25% suggests that some students are taking longer to graduate, do not graduate, transfer, or that enrollments are uneven between years.

Learning Outcomes

Students who complete the program will be able to:

Apply language and principles of accounting, marketing, management, and finance
Analyze decisions using quantitative methods and information systems
Evaluate the legal, ethical, and global environments
Develop effective decisions and actions for sustainable enterprise

Faculty

Dr. Carrie Colbert

Associate Professor, Business Administration
Phone: 603.428.2438
Email: ccolbert@nec.edu

Expertise and Achievements
• Holds five marketing certifications
• Member of American Marketing Association, Network of Executive Women, and National Association of Professional Women
• Guest speaker on a variety of business and marketing topics

Educational Background
Doctor of Management, University of Maryland Global Campus
MBA, California State University, Los Angeles
BS in Marketing Management, California State University, Los Angeles

Bio
Dr. Carrie Colbert, Dr. C to her students, manages the marketing side of the Management Division. She teaches the majority of the marketing courses, including Advertising and Brand Promotions, Digital Media Marketing, Consumer Behavior, and Personal Selling and Customer Relationships.

By trade, Dr. Colbert is a marketing management professional with over 20 years of experience in strategic marketing, promotion development, data analysis, and marketing management. She has held senior-level positions with Valassis Communications, Dole Food Company, Symphony IRI, and The Nielsen Company. She has also worked with many CPG manufacturers such as Nestle USA, Kraft, Mission Tortillas, and Nissin Foods, along with various grocery and drug retailers (e.g., Ahold USA, Delhaize, Winn Dixie, Rite Aid, etc.).

Dr. Colbert owns and operates Doctor Colbert Consulting, a marketing management consulting company where she helps small businesses build their customer base and increase exposure.
Cynthia Burns Martin
Professor, Business Administration; Associate Dean for Institutional Effectiveness
Phone: 603.428.2214
Email: cmartin@nec.edu

Expertise and Recent Press

Expertise:
Cynthia’s recent writing and public presentations are place-based non-fiction—prompted by oral tradition or published town histories; informed by extensive primary document research; focused on decisions made by individuals; and understood within the context of broad national and regional changes in the economy, technology, political environment, and society during the 19th and early 20th centuries.

Recent Press:
- New England College, Arcadia Publishing, 2016
- Vinalhaven Island’s Maritime Industries, Arcadia Publishing, 2015
- “Bodwell Granite Company Store and the Community of Vinalhaven, Maine, 1859–1919,” Maine History, 2012
Educational Background
MBA, Boston University
AB in English Literature, Smith College

Bio
Cynthia Burns Martin, Associate Dean of Institutional Effectiveness, is responsible for accreditation and assessment of New England College. She is a tenured Professor of Business Administration, with more than 30 years of fulltime teaching experience, primarily in undergraduate marketing and management, at NEC. In the past, she served as Assistant Dean of the Management Division, Chair of the Management Collegium, Chair of the Social Sciences Division, and Assistant Dean for Special Projects. She is an elected member of the Scholar Practitioner Committee of the Accreditation Council for Business Schools and Programs, which publishes the Transnational Journal of Business.
Dr. Erin Wilkinson Hartung
Dean of Management; Associate Professor, Business Administration
Office: John Lyons Center
Phone: 603.428.2301
Email: ewilkinsonhartung@nec.edu

Educational Background
- DBA with specialization in International Business—Marketing, Alliant International University
- MIBA, U.S. International University
- BA in International Relations, Second Major in Business Economics, University of San Diego
Research Interests
- Social venture business models
- Livelihood development and sustainable entrepreneurship in Sub-Saharan Africa
Bio
Erin Wilkinson Hartung is a marketing, academic, and business consultant with over 15 years of experience in higher education, global development, and small business advising. Her specialties include competitive analysis, international marketing, consumer behavior, and sustainable entrepreneurship in Sub-Saharan Africa. She has held international teaching positions

Wilkinson Hartung has consulted with numerous small business agencies—such as the SBDC, CWE, and MBDA—assisting small businesses with market planning and training, often times bringing client projects into the classroom. She also has experience in global development championing women’s empowerment as she has worked on several NGO-sponsored international livelihood development projects.

Wilkinson Hartung is a Fulbright Scholar and spent 2012 teaching, doing research, and working on social venture marketing and sustainable entrepreneurship in Tanzania. She continues traveling to Tanzania and is active in her follow up on these entrepreneurship projects. Outside of her professional interests, Wilkinson Hartung travels widely, cooks, bikes, and kayaks. A transplant from southern California, she enjoys living in New England with her family and dogs.

Degree Requirements

Business Core

(52 Credits)

Required Courses for Marketing Concentration

(12 Credits)

Select two courses from the following list: (8 Credits)

Liberal Arts & Sciences Core Curriculum, Bachelor's Degree

Electives

Select additional electives to reach 120 credits for a Bachelor's degree.