New England College’s Esports Club Scores HyperX Sponsorship
It’s official. New England College’s esports club is kind of a big deal. Wait, e-what? Esports—competitive video gaming—has been a popular pastime for decades, but competitive play of live-action online games is fast becoming part of the student experience at New England College (NEC), which launched its esports club in October 2018 (twitter.com/NECesportsClub).
And the club has caught the attention of others—from its competitive performance against large NCAA Division I schools to social media influencers. Enter HyperX, the world’s largest independent manufacturer of computer memory and high-performance gaming components as well as sponsor of the Collegiate Starleague (known as CSL) and professional esports teams such as Cloud9 and Team Liquid. NEC’s Esports Program Director and Coach Tyrelle Appleton recently announced that HyperX has finalized a sponsorship agreement with NEC’s club.
“After a year of conversations, emails and legal work, this sponsorship is official,” Appleton explained. “We carry ourselves as a top-tier program in the country, so it is truly awesome that we caught the attention of HyperX and were able to secure their sponsorship. It is an honor to join the HyperX family.”
According to Appleton, college esports teams do not typically receive sponsorships and HyperX only supports a select group of college teams.
“This support means a great deal to our team. I have put my blood, sweat and tears into designing NEC’s esports program and arena,” Appleton stated. “Our club’s early competitive achievements and success in attracting this sponsorship reinforces everything we have worked for. We look forward to an amazing year of competition powdered by HyperX’s top-quality products.” NEC’s esports club will exclusively use HyperX’s gaming peripherals: keyboards, wrist rests, headsets, microphones, memory cards, mice and mouse pads.
“At HyperX, ‘We’re All Gamers.’ That’s our slogan and our lifestyle,” said Kitty Nguyen, Esports Sponsorships Specialist at HyperX. “We’re ecstatic to sponsor New England College’s up-and-coming esports club and provide them with the equipment that will take their gamers and their competitions to the next level.”
HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers—high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives and mousepads—to the gaming community and beyond. The award-winning HyperX brand is known for consistently delivering products that deliver superior comfort, aesthetics, performance and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts and over-clockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 65 million memory modules and 10 million gaming headsets worldwide.