Online BA in Business Administration with a Concentration in Marketing Program Overview

Earning a bachelor’s degree in Business Administration can help students strengthen their analytical, problem-solving, and leadership skills. The Marketing concentration adds specialized coursework in consumer behavior, digital marketing, and sales. Students can build career-focused abilities through experiential learning opportunities while selecting marketing electives based on their interests and goals.

New England College’s online Bachelor of Business Administration with a concentration in Marketing degree prepares students for careers in promotion, sales, marketing management, and digital marketing. This concentration focuses on developing strategies to meet consumers’ needs and desires.

Additional Academic Options

• Associate of Arts: Receive a general business background in two years.
• Master of Business Administration: If you are especially motivated, you can qualify to participate in our accelerated Master of Business Administration (MBA) program and earn both a BA and an MBA in under five years. Both degrees may be earned with a combined 148 credits, and after receiving your bachelor’s degree at NEC, you will be eligible for a 25% discount on the master’s program.

Business Administration with a Concentration in Marketing Program Highlights

Why Earn Your Bachelor of Business Administration in Marketing Degree?

Professionals with sales and marketing skills are in high demand. Students can learn how to research customers’ needs, create strategic marketing plans, and build client relationships as business administration marketing majors.

NEC’s program helps students develop teamwork skills through group projects and leadership opportunities. Students use case study analysis, hands-on projects, and in-class exercises to deepen their business and marketing knowledge. Business administration marketing majors can also complete a voluntary internship to strengthen their marketing skills and network.
Graduates with a Bachelor of Business Administration in Marketing degree pursue in-demand roles in marketing, sales, promotion, and related fields—all paths with considerable opportunities for advancement.

Bachelor of Business Administration Concentration in Marketing Learning Outcomes

Students who complete this program will be able to:

• Apply the language and principles of accounting, marketing, management, and finance
• Analyze decisions using quantitative methods and information systems
• Evaluate legal, ethical, and global environments
• Develop effective decisions and actions for sustainable enterprises

What Can You Do with a Business Administration Degree in Marketing?

Professionals with a Bachelor of Business Administration with a concentration in Marketing can qualify for a range of in-demand careers. Foundational business training can lead to opportunities in both for-profit and not‐for‐profit organizations. Graduates work in fields such as sales, advertising, finance, project management, and public relations.

Specialized marketing courses also prepare students for careers as market research analysts, marketing specialists, buyers, and purchasing agents. With experience, professionals can move into high-paying management roles as marketing managers, advertising managers, and fundraising managers.

Why Choose NEC?

New England College (NEC) is a private, nonprofit college founded in 1946 to serve the needs of servicepeople attending college on the GI Bill after World War II and is accredited by the New England Commission of Higher Education. Today, NEC is an innovative, military-friendly institution and one of the top five liberal arts colleges in New Hampshire.

NEC offers 60 associate and bachelor’s degrees, as well as more than 20 master’s degrees and two doctoral degree programs, all delivered by dedicated faculty focused on giving students opportunities to live what they learn. With access to many clubs, outdoor activities, natural areas, internships, and professor-led trips, NEC students have many ways to meet new people and try new things.

At NEC, the world is your classroom.

Recognition and Rankings

NEC Ranked Top College in New Hampshire

New England College in New Hampshire has earned recognition as a leading college in the state, as acknowledged by US News & World Report, a credible source for evaluating higher education programs.

NEC Ranked Leading College in New Hampshire

New England College in New Hampshire has earned recognition as a leading college in NH, as acknowledged by EduRank, a credible source for evaluating higher education programs.

NEC Ranked Top College in New Hampshire

New England College in New Hampshire has earned recognition as one of the best ten colleges in NH, as acknowledged by Research.com, a credible source for evaluating higher education programs.

NEC Ranked Leading College in the Northeast

New England College in New Hampshire has earned recognition as one of the best colleges in the Northeast, as acknowledged by Research.com, a credible source for evaluating higher education programs.